Re-post of: Music Video, Digipack and Website

MUSIC VIDEO



DIGIPACK

LYRICS BOOKLET INSIDE DIGIPACK

BAND'S WEBSITE

http://ryanjbloom.wix.com/biffy-clyro-a2-media

Evaluation Question 4 - How did I use media technologies in the construction and research, planning and evaluation stages?

Evaluation Question 3 - What have I learnt from my audience feedback?

Evaluation Question 2 - How effective is the combination of my media product and ancillary texts?

Evaluation Question 1 - In which ways does my media product use, develop or challenge forms and conventions of real media products?

Website - The Finished Product (link to website and screenshots)

http://ryanjbloom.wix.com/biffy-clyro-a2-media

HOME PAGE (ALSO LINKS TO OTHER PAGES)

ABOUT THE BAND

SHOP FOR ALBUMS/SINGLES 2013

BOOK TICKETS FOR UPCOMING EVENTS

CONTACT THE BAND

THEIR LATEST SINGLE

THE BAND MEMBERS

BAND'S FACEBOOK PAGE

BAND'S BLOG

Website - Creating my Band's Website using 'Wix'

Website - Analysing a Rock Band's Website Page - Queen

It is clear that Rock band websites such as this focus on different things than other artist's websites do. For example, after researching numerous rock band website's (such as Queen)  it became clear that they focus far more on the band members and their collective identity of the rock band 'image'. Therefore, if I want my website to follow the typical conventions of a rock band I must also focus on specific points such as these.   

Website - Looking at an Artist's Website Page - Alex Clare

The website really promotes the artist's name which is what people remember - it uses the incredibly large font and centralises the name at the top of the webpage to it is the first thing you see when you visit the site. The background is plain and the tabs colour and highlighting scheme is also very simple - as you hover your mouse over each tab it underlines it. They have also included his latest music video. This is something I certainly will be doing as I have just finished my music video of Folding Stars.

They have included links to other videos and sound recordings as well as social networking sites such as facebook and ticket sites.








The use of the cartoon waves at the bottom gives a conclusion at the end of each page as well as informing the viewer of his style of music/his image.

DigiPack - Finished Lyrics Booklet Design

Inside my digipack I wanted to include the lyrics of the single as the customer can interpret and understand them. I have created a simple 4 sided lyrics booklet design:

Outside of Lyrics booklet

I wanted to present the band's logo I have created on the front cover. I have done so for the following reason: if the customer has already purchased the single there is no need to advertise to them, however it is important for them to become familiar with the bands logo and brand so they hopefully will purchase more singles, albums, tickets and Merchandise.

Inside of Lyrics booklet

For the inside of the booklet - I have decided to create a double page spread of a key moment in my music video (where the narrative and performance suddenly combine). I have included the lyrics as well as the all important name of the single inside. As mentioned the meaningful lyrics allow the customer to understand and learn the song.

DigiPack - The Finished Product 2D/3D

INSIDE

                               OUTSIDE

BACK AND FRONT

DigiPack - Creative decisions that had to be made (for each side)

FRONT

I have used the cover of the Beatles album 'Let it be' as inspiration to creating my album cover. As I do not have four band members I have used the top right box for text.

When creating this I also took into account "The Rule of Thirds" where I deliberately did not place anything in the middle. Instead, I stuck to the rule and kept the focus of each picture on the place the lines cross.

In addition, I also wanted to give the text a 'glow' to make it stand out and to link it into the theme of 'stars' which also shine/glow.

BACK

When creating the back to my DigiPack I had to consider what must be included as there are certain things that must be on there, such as the disclaimer. I also included the Biffy Clyro logo I created as well as the Warner Bros logo, the bar code label, the record label (14th Floor Records) and the serial number.







I used the following Digipack back cover as a reference for all these necessities that must be included - mainly for legal purposes:




























INSIDE

When the customer opens the Digipack I wanted them to be immersed in it. I did not want to have different photographs for each side as that would take away from the effect I was trying to create. Using one photograph created a simple clear and aesthetically pleasing effect.


FLAP

As the narrative is a key part of this song/music video I felt it was only right to dedicate one side of my Digipack to the narrative.

I increased the exposure of this image to make the white light shining through the glass stained windows of the Church even brighter - again to link to starts which glow and to link into the bright lights at the back of the Church in it's music video.

If this was an album I certainly would not have included this image as it would only be referencing one of the ten songs in the album. However, as the whole of this Digipack is made for the single - Folding Stars I felt it was appropriate.

DigiPack - Creating my Digipack Front Cover

After creating a square canvas to work in straight away, I choose my favourite shot of each band member from my collection on my memory stick. Firstly, I created the black background I then imported the three images cropping them into a perfect square and placing them in the appropriate places as well as increasing the saturation of each. I then added the text (see image on the left) and changed the size and font to a similar one that I used at the very begging of my music video (see above and to the right)

DigiPack - Learning to use the photo editing software (Corel Photo-Paint 11)

Fistly, I attempted to re-create this Powderfinger album cover using Corel Photo-Paint 11. After creating a project where the diameters remained a square, I had to acquire a photograph (of a women's face) from the internet and increase the contrast and adjust the colours to create this black and white effect.

I then layered the teardrops on top of this image after creating a new 'layer'. I used this photograph of blood dripping and changed the colour to blue:

Finally, I added one pink circle, lowered the opacity/transparency so it was half-see though. Then I copied and pasted this shape 10 times. Lowering the opacity first saved me having to go through all 11 circles changing the opacity to the same percentage each time.  Then the final touch was the title, I was able to experiment with fonts and colours. This is my final outcome:

As I had learnt so much about how to use the software from my first 'mock Digipack cover' I wanted to try and see if I could duplicate a slightly more complex design:




Firstly, I used the magic wand crop tool to delete the appropriate parts of the escalator image (downloaded from the internet) to delete the upper section. I was able to feather the edges so they blurred slightly to avoid a blatant editing crop.

I then had to replace this empty space of the 'canvas' with the cold blue coloured image of the woods like the one in the original. I took the following image and adjusted/reversed the colours balance to create the effect of blue woods - similar to the harsh coldness of the original Kula Skaer album cover. I simply added a new layer and placed this underneath the edited escalator image.

Penultimately, I used the magic wand crop tool once again to cut the outline of the spaceman body to then layer this on top of the previous two layers. Finally, I added the text on the final forth layer.